DEVELOPING SKILLS & HABITS TO REDUCE HUMAN ERRORS

We help you develop personal skills and better habits to avoid injuries, save time and money – and simply perform better all round. In the workplace. And outside it too.

Developing Skills and Habits to reduce Human Error
The YOUFactors Story

OUR STORY

We created our methodology for reducing human error by studying real-life incidents. It began with Larry Wilson, the author and founder of SafeStart, YOUFactors’ parent brand. Increasingly aware of human factors in safety management, he talked to thousands of people in various industries, conducting hundreds of observations and – in cooperation with his clients – analysing more than 400 incident and accident reports.

All his behavioural safety efforts targeted a single objective: Find the missing pieces in the puzzle of how incidents and accidents really happen – and develop tools and techniques to interrupt avoidable domino effects. Initially, Larry focused on improving behavioural safety and performance in the workplace but, over time, he included life outside it too.

SAFESTART IN NUMBERS

SafeStart in Numbers - People Trained

>3 MILLION

People Trained

>3,000

Companies

>6,000

Sites

SafeStart in Numbers - Countries

>60

Countries

50%

Injury Reduction

SafeStart in Numbers - Languages Offered

32+

Languages Offered

Driven by companies’ growing need for smarter people development, YOUFactors was launched in 2020 as the personal companion that helps employees reduce human error across all aspects of their life – not just safety management. Building on SafeStart’s behavioural safety concepts and harnessing the power of digital nudges, the YOUFactors app goes beyond the typical online learning platform to support individuals in developing the skills and habits they need for a safer life and improved performance, both at home and in the workplace.

TIMELINE

Early 1990’s

Field research begins to find unrecognised elements in workplace safety patterns

Mid 1990’s

SafeStart concepts are more formally developed and tested, with first results produced

1998

SafeStart learning journey is officially launched, with the focus on employee safety

Early 2000’s

SafeStart goes international and is translated into French, Spanish, Portuguese and Italian

2005

SafeStart Home programme is launched to introduce behavioural safety to employees’ families

2007

Millionth person trained

2007 - 2010

SafeStart strengthens international presence by adding distribution partners

2012

SafeStart expands concept beyond personal ‘safety’ to ‘performance’

2016

SafeStart takes international business back into direct distribution

2020

Launch of YOUFactors as a personal companion to enhance the SafeStart skill- and habit-development journey

2022

YOUFactors enhances its skill- and habit-development journey through digital nudging as an online-learning platform extending into new realms of everyday life

2023

YOUFactors becomes a rigorous, but always human-centred, skill building companion in the world of adult learning

Early 1990’s

Field research begins to find unrecognised elements in workplace safety patterns

Mid 1990’s

SafeStart concepts are more formally developed and tested, with first results produced

1998

SafeStart learning journey is officially launched,
with the focus on employee safety

Early 2000’s

SafeStart goes international and is translated
into French, Spanish, Portuguese and Italian

2005

SafeStart Home programme is launched to introduce behavioural safety to employees’ families

2007

Millionth person trained

2007 - 2010

SafeStart strengthens international presence by adding distribution partners

2012

SafeStart expands concept beyond personal
‘safety’ to ‘performance’

2020

Launch of YOUFactors as a personal
companion to enhance the SafeStart
skill- and habit-development journey

2016

SafeStart takes international business back into direct distribution

2022

YOUFactors enhances its skill- and habit-development journey through digital nudging as an online-learning platform extending into new realms of everyday life

2023

YOUFactors becomes a rigorous, but always human-centred, skill building companion in the world of adult learning

YOUFactors propels habit change and skill building in a way that takes the effort out of the learning journey to reduce error, long mistaken as an unavoidable fact of life.