We help you develop personal skills and better habits to avoid injuries, save time and money – and simply perform better all round. In the workplace. And outside it too.
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We created our methodology for reducing human error by studying real-life incidents. It began with Larry Wilson, the author and founder of SafeStart, YOUFactors’ parent brand. Increasingly aware of human factors in safety management, he talked to thousands of people in various industries, conducting hundreds of observations and – in cooperation with his clients – analysing more than 400 incident and accident reports.
All his behavioural safety efforts targeted a single objective: Find the missing pieces in the puzzle of how incidents and accidents really happen – and develop tools and techniques to interrupt avoidable domino effects. Initially, Larry focused on improving behavioural safety and performance in the workplace but, over time, he included life outside it too.
Driven by companies’ growing need for smarter people development, YOUFactors was launched in 2020 as the personal companion that helps employees reduce human error across all aspects of their life – not just safety management. Building on SafeStart’s behavioural safety concepts and harnessing the power of digital nudges, the YOUFactors app goes beyond the typical online learning platform to support individuals in developing the skills and habits they need for a safer life and improved performance, both at home and in the workplace.
